Cookie and Similar Technologies Policy

Last updated: May 1, 2024

This Cookie and Similar Technologies Policy (hereinafter the "Cookie Policy") describes how Cart Craze (“Company”, “we”, “us”, or “our”) handles personal information collected through our digital properties, including our website (shopmarketplace.co, hereinafter the “Site”) and other activities as described in this Cookie Policy.

Cookies

A “Cookie” is a small piece of information that a website places on a user’s computer. We use first-party cookies to improve user experience on our Site. When a user visits our Site, their browser may store a cookie to remember information such as device identification, browser settings, language preferences, or login information. We also use third-party cookies from different domains to support our advertising and marketing efforts.

We may also use “tracking pixels,” Google Tag Manager (GTM), and “clear GIFs” to track user activity, collectively referred to as “Similar Technologies.” Tracking pixels are pieces of executable code embedded in web pages that track usage activity such as pages viewed, time spent on pages, and duration of views. Clear GIFs are tiny graphics embedded in web pages and email messages that track whether a user has viewed a particular page or email. GTM is a tag management system that enables tracking pixels for conversion tracking, site analytics, and remarketing. We or third parties may associate user activity with additional information about a user’s session or other Personal Information if available.

Cookie Categories

Cookies and similar technologies described above fall into the following four categories:

  • Technical Cookies: Necessary for the Site to function and cannot be disabled.
  • Performance Cookies: Help us count visits and traffic sources to measure and improve Site performance. These collect aggregate or anonymous information.
  • Functional Cookies: Enable enhanced functionality and personalization. These may be set by us or third parties. Disabling them may result in reduced functionality.
  • Advertising Cookies: May be set by us or advertising partners to build a profile of your interests and display relevant ads. Disabling these cookies may reduce targeted advertising, though not the amount of ads overall.

Local storage technologies like HTML5 provide similar services to cookies but can store large amounts of data outside of the browser.

Web beacons, or pixel tags, are used to confirm whether a webpage or email has been accessed or viewed.

Purpose of Using Cookies and Similar Technologies

  • Security and Authentication: Some cookies and technologies are vital for maintaining security and ensuring transactions can be securely completed.
  • Service Performance Optimization: These cookies help provide performance data about the Site's functionality and speed.
  • Service Analytics: We use analytics services such as Google Analytics and Microsoft Clarity to monitor web traffic, user behavior, and prepare reports. You can opt out of personalized ads via Google’s Ads Settings.
  • Commercial Affiliation: This service allows the Site to display third-party product or service ads. Clicking on these ads is monitored by third-party services and shared with the Site.

Interest-based Advertising

We and our third-party advertising partners may collect and use personal information for advertising purposes. This is called interest-based advertising, where ads are personalized based on your interaction with the Site. You can limit interest-based advertising by using the "Manage preferences" button on our Site.

Interaction with External Networks and Platforms

This type of service allows interaction with external networks or platforms directly from our Site. Traffic data for pages where these services are installed may be collected even if users do not interact with them.

Your Choices

You can limit interest-based advertising in the following ways:

Block Cookies and Similar Technologies

Most browsers allow you to remove or reject cookies. If you disable cookies, some Site features may not work properly. Learn more about managing cookies at www.allaboutcookies.org.

International Visitors

For users in the European Union or other non-U.S. territories, note that any data entered into the Site will be transferred outside the European Economic Area for use by Cart Craze and affiliates. By providing data on this Site, you consent to such transfers.

How to Manage Cookie Consent

You can manage your cookie preferences directly from your browser and prevent third parties from installing cookies. Information on managing cookies in common browsers can be found on their respective websites: Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Internet Explorer.

Owner and Data Controller

For inquiries, contact us at info@shopmarketplace.com. Since third-party cookies and tracking systems cannot be technically controlled by us, please refer to the respective privacy policies for third-party services.

Changes to the Cookie Policy

We reserve the right to modify this policy at any time. If material changes are made, we will update the date and post the revised policy on this Site. Changes take effect upon posting.

Regulatory Base

This Cookie Policy complies with legislation including CalOPPA, CPRA, CDPA, and GDPR. For more details, users are encouraged to consult third-party privacy policies.

Contact Us

For questions or concerns, email us at info@shopmarketplace.com. You may also file complaints with our lead supervisory authority.